TechCorp sent a Request for Proposal (RFP) to the shortlisted vendors, asking them to submit detailed bids detailing their solutions, implementation timelines, and pricing.
TechCorp and CloudStream finalized the technical details, including the installation timeline, final user licensing costs, and maintenance agreements, creating a formal contract. The Organizational Buying Process | Principles of Marketing business buying process 8 steps
The internal stakeholders (IT, Sales, Marketing) met to define the general requirements: a cloud-based CRM, capable of handling 500 users, with automated marketing tools. TechCorp sent a Request for Proposal (RFP) to