Brand Sense: How To Build Powerful Brands Throu... Here

Martin Lindstrom's Brand Sense (2005) introduces "multisensory branding," arguing that engaging all five senses builds deeper consumer connections and moves brands beyond 2D, sight-and-sound, marketing. The book, which highlights examples like Singapore Airlines' scent and Coca-Cola's sound, outlines a six-step program for implementing this sensory strategy to achieve "5-D branding". For more details, visit Scribd .