Black Friday (2021) Apr 2026

Retailers like Amazon and Boots launched deals as early as November 1 to manage logistics and prevent overcrowding.

Use of BNPL services skyrocketed, with revenue in November up 422% compared to 2019. Black Friday (2021)

While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors. Retailers like Amazon and Boots launched deals as