The 2017 market also saw a significant influx of aggressive budget players that challenged the established "big three." Brands like , TCL , and Vu began disrupting the space by offering 4K smart features at a fraction of the cost of premium brands. Top Brands/Models (2017 Era) Key Features Ultra Premium Sony Bravia A1 OLED LG C7 OLED Best-in-class blacks, premium aesthetics High-End LED Samsung QLED (Q7/Q8), High brightness, HDR 10+ support Mid-Range Samsung MU8000 Solid 4K performance, reliable smart OS Budget Smart Xiaomi Mi LED Smart TV 4 , TCL P-series Disruptive pricing, smart app support Best TVs of 2017 (36 TVs tested) - RTINGS.com

, known for its groundbreaking audio-from-screen technology, and the high-performance and series.

The year 2017 was a transformative period for the Indian television market, marked by a decisive shift toward smart technology and 4K resolution. During this time, South Korean giant solidified its position as the most trusted brand in India , while competitors like Sony and LG maintained their stronghold through premium innovations in OLED and LED technology. The Evolution of Smart and 4K Displays

: Sony's 2017 lineup was particularly successful, featuring the Bravia A1 OLED

: LG remained the primary choice for enthusiasts seeking the deep blacks and infinite contrast of OLED, with models like the and receiving high marks for picture quality. Budget and Emerging Competitors

: Samsung emerged as the top brand, largely due to its extensive range and the introduction of QLED technology, which competed directly with OLED by offering superior brightness. LG’s OLED Advantage

In 2017, the demand for Ultra HD (4K) content began to surge, driven by the increasing availability of high-speed internet and OTT platforms. Premium models often featured advanced HDR (High Dynamic Range) capabilities, which offered better contrast and more realistic colors.