: Known for its "watchshop after watchshop" vibe, Lucerne is perfect for comparing brands in one walk. Check out the historic Bucherer main store on Schwanenplatz.

: Head to Rue du Rhône , the most glamorous street for high-end horology. It is home to flagship boutiques like Vacheron Constantin and Patek Philippe.

If you can't make the trip to the Alps, these trusted platforms offer security and massive inventory. How to Find the Best Watch Stores in Switzerland