Buying directly from Apple is the most reliable way to ensure you get a genuine, brand-new device with the widest selection of colors and storage options.
: You get a factory-unlocked phone, allowing you to switch carriers at any time—a major advantage for frequent travelers.
The best place to buy an Apple phone depends on whether you prioritize a , the lowest monthly cost , or immediate savings . Best for Service & Reliability: Apple Store
: Carriers frequently promote the latest models, such as the iPhone 17 series, with rebates up to $1,100. Best for Quick Savings & Rewards: Retailers
: These deals usually require you to sign up for a high-tier unlimited data plan and lock you into a 24- to 36-month contract.