If you are looking to spend under $100, secondary Amazon-owned platforms are your best bet:

: Users from Reddit note that Best Buy generally has no restocking fees for Kindles, making it safer if you are undecided on a model.

Choosing where to buy depends on whether you value the lowest possible price, a physical look at the device, or a specific warranty program.

: This is arguably the best way to save. You can trade in any old Kindle (or sometimes even other Amazon devices) for a small gift card credit plus a 20% discount on a new device.