Best Buy — Robot Commercial

As of late 2024, Best Buy moved away from traditional mascots in favor of a holographic spokesperson.

Gram was introduced as part of a massive brand refresh to signal Best Buy’s evolution into an "AI-first" retailer. best buy robot commercial

One of the most memorable "robot" spots featured a social robot attempting to help a family navigate the holidays. Lighthearted and family-oriented. As of late 2024, Best Buy moved away

Most recently, Best Buy’s branding has leaned into the "Real Robot Revolution." At , Best Buy Canada highlighted that modern robotics is less about "movie" sci-fi and more about making daily life easier through automation. Home Utility: Recent coverage showcases robots like the Roborock Saros Rover Lighthearted and family-oriented

By featuring robots and holograms, Best Buy isn't just selling gadgets; they are selling . In an era where consumers are already research-savvy, the brand uses these commercials to show they can help you "utilize" tech to support your life, rather than just buying it off a shelf. Best Buy Apple Shop TV Spot, 'Robot'

, which can actually climb stairs to clean multi-floor homes.