: Adapting to the rise of online retail and "showrooming".
In early 2017, CEO Hubert Joly declared the company's turnaround complete and introduced a more aggressive mission focused on rather than just selling hardware. best buy mission statement 2017
: The goal was to solve "unmet needs" by leveraging the "human touch" of employees. : Adapting to the rise of online retail and "showrooming"
: Integration of the Geek Squad became central to fulfilling the "choose and use" part of the mission. 🏛️ Core Values (2017) : Integration of the Geek Squad became central
: The focus shifted from cost-cutting to expansion in services and tech expertise.
In 2017, Best Buy’s mission was officially expressed as .
This period was a major turning point for the company as it transitioned from a survival strategy ("Renew Blue") to a growth-oriented plan called "Best Buy 2020: Building the New Blue". 💡 The 2017 Strategic Shift