: Seamlessly blending online and physical store experiences [5, 29].

Neal Sample is currently the Executive Vice President and Chief Digital and Technology Officer at Best Buy [11]. In this role, he leads the company's efforts in data, AI, and digital engineering [11]. ⚡ The Modern "CIO" Mandate at Best Buy

Best Buy has evolved the traditional CIO role into a (CDTO) position to reflect a shift from "keeping the lights on" to driving customer growth [11, 19].

: Modeling customer behavior to optimize inventory and product bundling [15, 28].

: Personalized home pages and "Discover" tabs for each user [12].

: Moving away from a binary "build or buy" choice to using APIs and microservices [14, 21].