Features a family in the "holiday homestretch" unwrapping their final gifts—a Samsung QLED 4K Smart TV and a Nintendo Switch —to total "family freak-out" levels of joy.
The campaign aimed to differentiate Best Buy by being "quieter" and story-based, letting the high-tech manufacturers do the "heavy lifting" of product description while Best Buy focused on the . By emphasizing the "perfect gift" and expert service, Best Buy positioned itself as the definitive destination for high-stakes holiday shopping. Best Buy's CMO Provides Sneak Peek at New Holiday Ads best buy christmas commercial 2017
The retailer released a curated list of 30 must-have gadgets for the season, ranging from smartphones for single women to TVs for married couples. Best Buy's CMO Provides Sneak Peek at New
Ads heavily promoted Blue Shirt experts and Geek Squad agents , highlighting free in-home consultations to help customers find the "perfect holiday hookup". Impact & Market Positioning
Features a family in the "holiday homestretch" unwrapping their final gifts—a Samsung QLED 4K Smart TV and a Nintendo Switch —to total "family freak-out" levels of joy.
The campaign aimed to differentiate Best Buy by being "quieter" and story-based, letting the high-tech manufacturers do the "heavy lifting" of product description while Best Buy focused on the . By emphasizing the "perfect gift" and expert service, Best Buy positioned itself as the definitive destination for high-stakes holiday shopping. Best Buy's CMO Provides Sneak Peek at New Holiday Ads
The core idea was that tech gifts (like a new TV or console) are so special they should be saved for the very end of the gift-opening session. Key Ad Spots:
The retailer released a curated list of 30 must-have gadgets for the season, ranging from smartphones for single women to TVs for married couples.
Ads heavily promoted Blue Shirt experts and Geek Squad agents , highlighting free in-home consultations to help customers find the "perfect holiday hookup". Impact & Market Positioning
