Behind The Scenes | Fifa World Cupв„ў 2022 Family... Instant

: The campaign extended into physical "homes" for fans, such as the Al Rihla Avenue, a floating house in Dubai, and dedicated Al Rihla Arenas at Fan Festivals in Doha and Dubai.

The FIFA World Cup Qatar 2022™ was defined not just by the 172 goals on the pitch, but by a massive "global family" of 20,000 volunteers, millions of traveling fans, and innovative brand experiences that brought people together. Behind the Scenes | FIFA World Cupв„ў 2022 Family...

: In partnership with the WHO, FIFA launched the #BringTheMoves campaign, using stadium "dance cams" and digital challenges to inspire kids to get active for 60 minutes a day. Documenting the Journey : The campaign extended into physical "homes" for

Major sponsors leveraged the theme of connection through dedicated "Family" campaigns. Adidas launched its campaign, which featured top stars like Lionel Messi and Karim Benzema getting ready to come back together for the tournament. Documenting the Journey Major sponsors leveraged the theme

: A special group from Qatar and the surrounding region formed the "Hayhum" team (meaning "You are welcome here"), hosting Arab celebrations in every stadium to share local Islamic and Islamic culture with international visitors.