The "behind the scenes" story of Tinder centers on its unconventional launch and rapid ascent to becoming a cultural phenomenon:
The strategy focused on attracting users who were unlikely to use traditional dating sites like Match.com but were open to social discovery. The founders sought out influential individuals to lend the app credibility. Behind The Scenes 699,649<img alt="Tinder in Re...
Within the first week, the app grew from 300 users to thousands. By the end of its first year, Tinder had facilitated 2 million daily matches and reached a total of 13 billion swipes . The "behind the scenes" story of Tinder centers