The Midtown Manhattan location on 8th Ave has been shuttered since 2013 and was eventually set for redevelopment into an apartment-hotel.
If you’re craving that authentic, dense New York texture, several historic bakeries still offer high-quality alternatives: D'aiuto Baby Watson Cheesecake Photos - Yelp baby watson cheesecake where to buy
While the brand was once a staple of the New York dessert scene—known for its smooth, dense, crustless style and catchy TV commercials—production ceased after the family business faced a series of closures. Where the Brand Went The Midtown Manhattan location on 8th Ave has