The phenomenon of the refers to a viral internet crossover that blends two massive pop culture moments: the award-winning Evian "Roller Babies" commercial and PSY’s global hit "Gangnam Style." While the original ad featured babies rollerskating to hip-hop, unofficial fan-made mashups and "parody" videos later replaced the soundtrack with "Gangnam Style," creating a lasting viral meme. The Original Evian "Roller Babies" Campaign
Launched in 2009 by the agency BETC Euro RSCG , this campaign became a historic marketing success. Baby dance in roller pub EVIAN and GANGNAMSTYLE
Under the slogan "Live Young," the ad aimed to associate Evian water with youthfulness, energy, and purity. The phenomenon of the refers to a viral