with other artists on the This Never Happened roster. Avoure - This Time / Ray - SoundCloud
: He notes that many creators now feel forced into specific niches just to gain recognition, which he believes creates a void for genuine creative expression. Avoure - Ray
This reflection comes during a productive period for the artist. Following the release of the double single on SoundCloud via the This Never Happened label, Avoure has continued to evolve his sound. In 2025, he revisited concepts from several years prior to release the Halo EP and announced his debut artist album. with other artists on the This Never Happened roster
In a notable blog post shared in early 2026, the electronic artist reflected on the current state of music discovery and the importance of authenticity in a "noisy digital world." Key Themes from the Post Following the release of the double single on
: He encourages listeners and fellow artists to move past the ease of access and convenience provided by streaming services to rediscover the "essence, substance, and soul" of music.