Aversion -

We often think of our choices as a pursuit of what we want. But more often than not, our lives are shaped by what we are trying to avoid. —the strong feeling of dislike or the urge to move away from something—is one of the most powerful, yet silent, drivers of human behavior.

triggers outward action for self-protection against threats. aversion

One of the most famous forms is . Behavioral economists have found that for most people, the pain of losing $100 is twice as potent as the joy of gaining $100. We often think of our choices as a pursuit of what we want

is a more intense, sustained version that can obscure reality and prevent us from understanding our actual experiences. 2. Loss Aversion: Why Losing Hurts More aversion