Ava Max - Sweet But Psycho [official Music Video] Today

: Critics have described the video as a "funhouse mirror distortion" of real relationship issues, using extreme theatrics to represent the intense "ups and downs" and emotional "blood, sweat, and tears" couples experience. Visual Symbolism in the Video

: Max's signature asymmetrical hair—long on one side and short on the other—is a direct visual representation of the song's duality, symbolizing her "sweet" side and her "psycho" side simultaneously. Ava Max - Sweet but Psycho [Official Music Video]

Watch the official music video to see how these themes are brought to life through its theatrical and horror-inspired visuals: Ava Max - Sweet but Psycho [Official Music Video] YouTube• Aug 27, 2018 : Critics have described the video as a

: Directed by Shomi Patwary, the video intentionally uses saturated colors and vintage lenses to create an artificial, cinematic look. It references classic psychological thrillers like The Shining and Fatal Attraction to heighten its theatrical nature. 2018 : Directed by Shomi Patwary