: Following WWII, Filipinos refurbished military surplus Jeeps (Willys and Ford), creating the iconic Jeepney .

: In the 1950s, local manufacturers began producing smaller, stainless-steel "owner-type" jeeps for personal use.

: The late 70s introduced vehicles specifically designed for the local market, such as the Ford Fiera , Toyota Tamaraw , and Mazda Harabas , which were celebrated as "distinctly Pinoy". The Modern Era (1990s–Present)

: Today, the market is led by major players like Toyota Motor Philippines, which holds nearly 40% of the market share.

: The first motor vehicle arrived in 1900 , when the US Army Signal Corps brought electric cars by the Woods Motor Vehicle Company for military use.

The history of the Philippine automotive industry is a journey from animal-drawn carriages to a thriving modern market. The story begins in the early 1900s and has evolved through various eras of innovation and cultural adaptation.