Auto-marketing

: Focus on post-sale revenue touchpoints, such as service visits, parts sales, and maintenance alerts driven by connected vehicle data. Part 2: Marketing Automation (Process-Specific)

This strategy focuses on long-term relationships since customers only purchase vehicles every few years.

generally refers to Automotive Marketing —the specialized strategies used by dealerships and manufacturers to sell vehicles. However, it also frequently describes Marketing Automation , the use of software to automate repetitive tasks like emails and lead nurturing. Part 1: Automotive Marketing (Industry-Specific) AUTO-MARKETING

: Reach buyers across Connected TV (CTV), social media, and local search before they visit a showroom.

: Implement AR/VR tools to let customers visualize a vehicle in their own driveway or take a 360-degree virtual tour. : Focus on post-sale revenue touchpoints, such as

: Use Geofencing to serve ads to people near your dealership or a competitor’s lot.

Marketing automation allows small teams to scale by handling manual workflows. However, it also frequently describes Marketing Automation ,

A guide to streamlining local automotive marketing - The Trade Desk