The official music video for was released on August 30, 2013, serving as the lead single for Alessandra Amoroso 's third studio album of the same name. Directed by Gaetano Morbioli , the video was filmed in Los Angeles and depicts a symbolic journey through the city's streets. Production and Artistic Direction
The video follows a "chain of events" narrative where various secondary characters run through the city, passing a mobile phone from one to another.
The song explores the enduring nature of true love, portraying it as a precious gift and a "secret" that defines one's reason for living. Performance and Reception Alessandra Amoroso - Amore puro (Video Ufficiale)
The passing of the phone represents the connection and "pure love" described in the lyrics. The final runner delivers the phone to Amoroso on a bridge, and the video concludes with her answering a call as she walks away.
The video opens at the Hotel Rosslyn in Los Angeles, where Amoroso is seen in elegant evening wear (alternating between red and black gowns). Narrative and Visual Themes The official music video for was released on
"Amore puro" was a commercial success, helping the parent album debut at on the Italian Albums Chart.
By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time. The song explores the enduring nature of true
Critics noted that Ferro's influence brought a more mature, soul-inflected pop sound to Amoroso's repertoire.