Shifted from one-way "blasts" to personalized, one-to-one customer conversations.
While ReplyBuy was historically dominant in the sports and entertainment ticketing sectors, Airship aimed to apply its "friction-free" transaction technology across broader industries like retail and service-based organizations. Capabilities Added to Airship Airship acquires SMS commerce company ReplyBuy
This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. Shifted from one-way "blasts" to personalized
Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: Airship acquires SMS commerce company ReplyBuy
Customers can browse and purchase items via a single text response.
Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.
The specific terms and purchase price were not publicly disclosed.