Adjacency Apr 2026
To ensure "brand safety" by verifying your ads aren't running alongside controversial or upsetting content.
Research from McKinsey suggests that companies expanding into these nearby areas can generate higher shareholder returns than their industry peers. 3. Data Science & Programming adjacency
Google Ads' Content Suitability Report includes specific "adjacency reporting" for YouTube Shorts, showing the impression volumes for content immediately before and after your ad. 2. Business Strategy To ensure "brand safety" by verifying your ads