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The partnership between Adidas and Parley for the Oceans represents a landmark effort in the sporting goods industry to address the global crisis of marine plastic pollution. Established in 2015, this collaboration was built on a shared commitment to environmental conservation through innovation, transforming plastic waste into high-performance footwear and apparel. The AIR Strategy

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At the heart of the Adidas x Parley initiative is the , developed by Parley to tackle plastic pollution through three key tenets: The partnership between Adidas and Parley for the