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Use colors that stand out against the website background to draw attention.

Use high-quality images that directly relate to the offer. Use colors that stand out against the website

Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up"). " "Learn More

Ideal for brand awareness, promotions, and driving click-through rates (CTR). 2. Design Best Practices Use colors that stand out against the website

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign.

Position the ad on high-traffic areas of the website to maximize visibility. 4. Technical Specifications Supported Formats: JPG, PNG, GIF, or HTML5.