24kgoldn, Lil Tecca - Prada (official Video) Apr 2026

Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.

The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart. 24kGoldn, Lil Tecca - Prada (Official Video)

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz . Released on , the official music video for

Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security.

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release. John Tashiro served as both the director and

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.