: Indicators of previous shopping behavior or product interests.

: Email addresses and/or mobile phone numbers. User Identity : First and last names for personalization.

: City, state, or country codes to allow for localized marketing.

: Often utilized for bulk email campaigns, SMS marketing, or creating custom audiences for social media advertising platforms.

The is typically a specialized dataset or marketing lead list used by e-commerce professionals and digital marketers to target a broad audience of approximately 210,000 consumers. Key Features