In 2022, the trend of "budget perfume shopping" reached a peak as inflation and post-pandemic economic shifts drove consumers toward economical designer alternatives. Retailers like and Lidl became central to this movement by offering fragrance "dupes" that mimic luxury scents for a fraction of the cost—often as low as £4 to £7 compared to designer prices exceeding £100. The "Secret" to the Low Price Point
Report: The Secret Behind Cheap Perfumes at Aldi and Lidl (2022 Analysis) In 2022, the trend of "budget perfume shopping"
The drastically lower prices at these supermarkets are not due to "fake" products, but rather a specific business model designed to minimize overhead: In 2022, the trend of "budget perfume shopping"