: Binance successfully registered as a digital asset service provider in France and Italy, marking a critical step toward legitimacy in highly regulated Western markets. 3. Survival Over Aggressive Growth
The 2022 Pivot: How Changpeng "CZ" Zhao Sought a Global Foothold
: Binance invested $200 million in Forbes in early 2022, a strategic move to improve crypto literacy and institutional perception of the industry. 2. Hunting for Regulatory Safe Harbors
By late 2022, following the high-profile collapse of FTX, Zhao’s strategy underwent a fundamental shift.