: A "best way to play" the memory chip trend, benefiting from high demand and rising prices for DRAM and NAND used in mobile devices and servers.
: Analysts pointed to the massive growth in its Amazon Web Services (AWS) business, which was increasingly valued as a high-margin technology service rather than a low-margin retailer. 10 stocks to buy in 2017
: Expected to benefit from a continued shift in advertising dollars toward digital platforms and its emerging "moonshot" projects like driverless cars. : A "best way to play" the memory
: Seen as being at an "inflection point" where its transition to a cloud-based, subscription revenue model via Azure and Office was finally starting to boost margins. : Seen as being at an "inflection point"
: Viewed as a reliable bet on a recovering global economy and the continued rise of e-commerce delivery needs.