“ลืมไปแล้วว่าลืมยังไง” (Fade) by Jeff Satur explores the agonizing paradox of being unable to move on from a past love because the "process" of forgetting has itself been forgotten. Released on September 23, 2022, the song has become one of his most significant hits, amassing over 100 million streams.
: The Thai version uses vivid imagery like the "aroma of coffee" at the moment of separation to deepen the listener's connection to the loss. : Jeff portrays a character falling in love
: Jeff portrays a character falling in love with the same soulmate across various eras, only to face a tragic end each time—whether through death or betrayal. : Jeff portrays a character falling in love
: The lyrics describe a "broken watch" that cannot be fixed, symbolizing a sense of time standing still when consumed by memories. : Jeff portrays a character falling in love